Social Media & Content
We run social like a publication: a fixed editorial spine, a real voice, and content that earns attention without begging for it.
Each account gets a content architecture — three to five recurring formats with defined roles (attention, proof, personality, conversion) — planned on a monthly calendar and produced in batches so quality never depends on the day's improvisation.
Community management is handled by people who know the brand voice and the commercial rules: response-time targets, escalation paths, review recovery for hospitality clients, and a monthly log of what customers actually asked.
Influencer and PR work is selected on audience overlap and content quality rather than follower count, briefed properly, contracted with usage rights, and measured on incremental traffic and covers, not on impressions.
At a glance
- < 4h
- 3–5 recurring
- Monthly
- Monthly retainer
- Content lead + community manager
- 2 weeks
Tools & stack
What the work includes
Content architecture
Recurring formats with defined roles, posting cadence per platform, and a tone guide with real examples.
Editorial calendar
Monthly plan combining always-on formats, campaign beats, seasonal moments and reactive slots kept open.
Production
Batch shooting, design and copywriting, native subtitling, and platform-correct exports for each placement.
Community management
Reply SLAs, DM handling, escalation protocol, review response for Google and TripAdvisor, and a monthly voice-of-customer log.
Influencers & PR
Sourcing on audience overlap and content standard, briefs, contracts with usage rights, hosting logistics and coverage tracking.
What you receive
- Content strategy and format system
- Monthly editorial calendar
- Produced assets per platform
- Community management with SLAs
- Influencer programme and contracts
- Monthly growth and engagement report