Marketing Strategy
We do not start with channels. We start with the commercial question the brand is actually trying to answer.
A strategy engagement begins with four weeks of evidence: category and competitor mapping, price-ladder analysis, distribution and share data where it exists, plus 8–12 depth interviews with customers, staff and — when relevant — buyers or franchisees. Everything is loaded into Archimedes, our in-house forecasting engine, which models demand seasonality and price elasticity before a single creative idea is discussed.
The output is not a deck of adjectives. It is a positioning statement that can be defended in a boardroom, a segmentation with real spend value attached to each segment, and a 12-month plan with quarterly budgets, channel splits and the specific commercial number each quarter is expected to move.
We then stay with it. Strategy is reviewed every quarter against actual performance, and reforecast — because a plan that is never revised was never a plan.
At a glance
- 4 weeks
- 8–12
- Quarterly
- Project, then retained advisory
- Strategy partner + analyst
- Day 21
Tools & stack
What the work includes
Category & competitor mapping
Share of voice, price ladder, messaging territories and white space across 8–15 direct and adjacent competitors, refreshed quarterly.
Demand research
Search-demand modelling, social listening, first-party CRM cohorts and 8–12 qualitative interviews, triangulated into segments with spend value.
Positioning & narrative
One-line positioning, the reasons to believe behind it, the enemy, the tone rules and a message hierarchy per segment and per funnel stage.
Annual marketing plan
Quarterly objectives, budget allocation by channel, campaign calendar, always-on baseline and the KPI each line item is accountable for.
Go-to-market
Launch sequencing for new products, markets or locations: pre-launch demand capture, launch window, and the 90-day sustain plan.
What you receive
- Market & competitor intelligence report
- Segmentation with value per segment
- Positioning and messaging framework
- 12-month plan with quarterly budgets
- Archimedes demand & scenario forecast
- Quarterly strategy review