Brand & Creative Direction
A brand is not a logo. It is the set of decisions that make the next thousand assets look inevitable.
We design identity systems that survive contact with reality: a hundred stories a month, six languages of signage, a delivery bag, a rooftop bar menu and a paid ad at 320px. That means defining not only the marks and type, but the grid, the photographic rules, the motion behaviour and the copy voice.
Every identity ships with a working design system — Figma libraries, tokenised colour and type, templates for social, print and OOH — so internal teams can produce on-brand work without us in the room.
For hospitality and retail we extend the system into physical touchpoints: menus, packaging, signage, uniforms, print collateral and spatial graphics, produced with vetted Athens suppliers and press-checked.
At a glance
- 6–10 weeks
- 2 refined
- Included
- Project, with optional brand guardianship
- Creative director
- Week 3
Tools & stack
What the work includes
Identity design
Wordmark, monogram, secondary marks, typographic scale, colour system with accessibility contrast, and layout grid.
Art direction
Photographic and film language: casting, lighting, palette, styling, crop logic and the reference library the studio shoots against.
Verbal identity
Voice principles, tone shifts per channel, naming conventions, tagline architecture and a written do/don't lexicon.
Design system
Figma component library, tokens, motion rules and templates for social, email, web, print and OOH.
Packaging & print
Structural and surface design, dielines, material and finish specification, supplier liaison and on-press approval.
What you receive
- Brand identity suite and asset pack
- Brand guidelines (digital + print)
- Figma design system and templates
- Art-direction reference library
- Packaging and print artwork
- Rollout plan across touchpoints